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PUTTING YOUR WEBSITE TO WORK - Click here to view Shefa's presentation given during her speech at the Bank of Jerusalem's Fundraising Conference.
Here are important issues to consider when building your website:
Putting your website to work means you know what it should be doing first.
The 5 main purposes of a website: Brochure - Validity , Knowledge & News, Social Networking, Spending Time - Entertainment and Getting Involved and Spending Money.
How many of these categories does your current website include?
Does your website have a "call to action", is it directing the user to do
something that benefits your goals?
Once your website is completed, how do people know how to find you?
Do you know who is visiting your website?
How are you raising awareness about your company or organization?
1.5 million non profits in the US, 80,000 foundations - what are you doing to find money in other
places?
According to the Washington Post, Rep. Ron Paul raised 20 million dollars in 3 months but lagged in the polls.
Don't Forget to collect email addresses!
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